A rectangle with a hole in it. It's hard to believe someone's designed those, isn't it?
What isn't hard to believe is that boaters don't often wear lifejackets, largely, research indicates, because they're uncomfortable. And 80% of people who drown don't have a lifejacket on.
"The BoatUS Foundation believes that innovation and the application of new technology might entice more boaters to wear life jackets. If you are a creative thinker and have an idea for a new and innovative life jacket your ingenuity may help save lives. We don't have any rules as to what types of materials or designs are allowable. The Foundation wants you to come up with as many new, imaginative and out-of-the-box ideas as you can.
The Winning prize for the most innovative new design is $5,000. Best of all, your design is not required to meet US Coast Guard requirements to qualify or to win! "
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